Continental notes that the early spring warming allowed the company to prepare the soil for potatoes in time and enter the planting season optimally. “The weather conditions so far give us every reason to be optimistic about potatoes this season. If they continue to be favourable, we plan to complete planting the main areas by the end of April,” comments Kostiantyn Shytiuk, COO of Continental Farmers Group, “Our main goal is to achieve consistently high yields and quality products that our partners and consumers expect. To be confident in our results, we have all the necessary technical and technological resources, and most importantly, a close-knit team of Continental professionals.”
The Company's key innovations in potato growing technology this year include the expanded use of precision farming tools and fertilisation based on agrochemical analysis. We also introduced new cultivation protocols based on the results of 2024 research to optimise the disease protection scheme.
In total, Continental allocated 96k hectares for spring crops in 2025. Continental explains the partial 13% increase in potato acreage compared to the previous year, in particular, by the increased demand for table potatoes and additional demand for chips, which the company works with under a contractual model with guaranteed purchasing volumes.